ADULTING: BUSINESS

You've probably heard the word "Entrepreneur" thrown around a lot in business. It conjures images of Elon Musk, Bill Gates, or Oprah Winfrey. But, it goes way beyond that. In this episode of Crash Course Business: Entrepreneurship, Anna helps us to figure out who Entrepreneurs are, and what that title actually means. *** Crash Course is on Patreon! You can support us directly by signing up at http://www.patreon.com/crashcourse Thanks to the following patrons for their generous monthly contributions that help keep Crash Course free for everyone forever: Eric Prestemon, Sam Buck, Mark Brouwer, Timothy J Kwist, Brian Thomas Gossett, Haxiang N/A Liu, Jonathan Zbikowski, Siobhan Sabino, Zach Van Stanley, Bob Doye, Jennifer Killen, Nathan Catchings, Brandon Westmoreland, dorsey, Indika Siriwardena, Kenneth F Penttinen, Trevin Beattie, Erika & Alexa Saur, Justin Zingsheim, Jessica Wode, Tom Trval, Jason Saslow, Nathan Taylor, Khaled El Shalakany, SR Foxley, Sam Ferguson, Yasenia Cruz, Eric Koslow, Caleb Weeks, Tim Curwick, David Noe, Shawn Arnold, William McGraw, Andrei Krishkevich, Rachel Bright, Jirat, Ian Dundore -- Want to find Crash Course elsewhere on the internet? Facebook - http://www.facebook.com/YouTubeCrashCourse Twitter - http://www.twitter.com/TheCrashCourse Tumblr - http://thecrashcourse.tumblr.com Support Crash Course on Patreon: http://patreon.com/crashcourse CC Kids: http://www.youtube.com/crashcoursekids

So, where do ideas come from? And what do you do with them once you have them? In this episode of Crash Course Entrepreneurship, Anna helps to answer these questions (and more) as we figure out what we need to do to launch our business. *** Sources: Business Model Canvas: https://www.strategyzer.com/canvas/business-model-canvas https://sloanreview.mit.edu/article/the-five-stages-of-successful-innovation/ https://www.smithsonianmag.com/innovation/where-do-new-ideas-come-from-180965202/ https://www.blackstonelaunchpad.org/ https://www.brainpickings.org/ https://complexly.com/ https://www.youtube.com/watch?v=sEENIZgscDw https://www.1millioncups.com/present https://www.blackstonelaunchpad.org/ https://www.ceo.com/leadership/16-founder-stories-behind-famous-companies *** Crash Course is on Patreon! You can support us directly by signing up at http://www.patreon.com/crashcourse Thanks to the following patrons for their generous monthly contributions that help keep Crash Course free for everyone forever: Eric Prestemon, Sam Buck, Mark Brouwer, Timothy J Kwist, Brian Thomas Gossett, Haxiang N/A Liu, Jonathan Zbikowski, Siobhan Sabino, Zach Van Stanley, Bob Doye, Jennifer Killen, Nathan Catchings, Brandon Westmoreland, dorsey, Indika Siriwardena, Kenneth F Penttinen, Trevin Beattie, Erika & Alexa Saur, Justin Zingsheim, Jessica Wode, Tom Trval, Jason Saslow, Nathan Taylor, Khaled El Shalakany, SR Foxley, Sam Ferguson, Yasenia Cruz, Eric Koslow, Caleb Weeks, Tim Curwick, David Noe, Shawn Arnold, William McGraw, Andrei Krishkevich, Rachel Bright, Jirat, Ian Dundore -- Want to find Crash Course elsewhere on the internet? Facebook - http://www.facebook.com/YouTubeCrashCourse Twitter - http://www.twitter.com/TheCrashCourse Tumblr - http://thecrashcourse.tumblr.com Support Crash Course on Patreon: http://patreon.com/crashcourse CC Kids: http://www.youtube.com/crashcoursekids

Value is the core of any business, and it directs all future decisions, innovations, and customers that get targeted. Even if we’ve thought about the big picture, if we can’t explain how an idea makes someone’s life better, then why should anyone pay attention? In this episode of Entrepreneurship, Anna helps us ask the questions: "What value do I deliver?" and "Who are my customers?" *** Sources: Value Proposition Canvas: https://www.strategyzer.com/canvas/value-proposition-canvas https://blog.hubspot.com/marketing/write-value-proposition https://www.wordstream.com/blog/ws/2016/04/27/value-proposition-examples https://www.huffingtonpost.ca/2012/03/28/picnic-pants_n_1386436.html https://www.entrepreneur.com/article/297708 https://www.tonyrobbins.com/career-business/what-disruption-really-means/ https://hbr.org/2016/09/know-your-customers-jobs-to-be-done https://vimeo.com/126563324 https://www.cbsnews.com/news/products-no-one-wants-to-buy/ https://qz.com/1107632/stitch-fix-ipo-the-clothes-box-company-is-going-public/ https://www.usatoday.com/story/money/2018/07/11/50-worst-product-flops-of-all-time/36734837/ *** Crash Course is on Patreon! You can support us directly by signing up at http://www.patreon.com/crashcourse Thanks to the following patrons for their generous monthly contributions that help keep Crash Course free for everyone forever: Eric Prestemon, Sam Buck, Mark Brouwer, Timothy J Kwist, Brian Thomas Gossett, Haxiang N/A Liu, Jonathan Zbikowski, Siobhan Sabino, Zach Van Stanley, Bob Doye, Jennifer Killen, Nathan Catchings, Brandon Westmoreland, dorsey, Indika Siriwardena, Kenneth F Penttinen, Trevin Beattie, Erika & Alexa Saur, Justin Zingsheim, Jessica Wode, Tom Trval, Jason Saslow, Nathan Taylor, Khaled El Shalakany, SR Foxley, Sam Ferguson, Yasenia Cruz, Eric Koslow, Caleb Weeks, Tim Curwick, David Noe, Shawn Arnold, William McGraw, Andrei Krishkevich, Rachel Bright, Jirat, Ian Dundore -- Want to find Crash Course elsewhere on the internet? Facebook - http://www.facebook.com/YouTubeCrashCourse Twitter - http://www.twitter.com/TheCrashCourse Tumblr - http://thecrashcourse.tumblr.com Support Crash Course on Patreon: http://patreon.com/crashcourse CC Kids: http://www.youtube.com/crashcoursekids

We’re used to competitions with clear winners and losers: baseball games, math olympiads, pie-eating contests, and games involving thrones. We crown a victor and everyone else goes home empty-handed! In business, though, there isn’t just one winner. So as entrepreneurs, we have to take stock in the middle of the competition, and ask the question: “how competitive am I?” *** Crash Course is on Patreon! You can support us directly by signing up at http://www.patreon.com/crashcourse Thanks to the following patrons for their generous monthly contributions that help keep Crash Course free for everyone forever: Eric Prestemon, Sam Buck, Mark Brouwer, Timothy J Kwist, Brian Thomas Gossett, Haxiang N/A Liu, Jonathan Zbikowski, Siobhan Sabino, Zach Van Stanley, Bob Doye, Jennifer Killen, Nathan Catchings, Brandon Westmoreland, dorsey, Indika Siriwardena, Kenneth F Penttinen, Trevin Beattie, Erika & Alexa Saur, Justin Zingsheim, Jessica Wode, Tom Trval, Jason Saslow, Nathan Taylor, Khaled El Shalakany, SR Foxley, Sam Ferguson, Yasenia Cruz, Eric Koslow, Caleb Weeks, Tim Curwick, David Noe, Shawn Arnold, William McGraw, Andrei Krishkevich, Rachel Bright, Jirat, Ian Dundore -- Want to find Crash Course elsewhere on the internet? Facebook - http://www.facebook.com/YouTubeCrashCourse Twitter - http://www.twitter.com/TheCrashCourse Tumblr - http://thecrashcourse.tumblr.com Support Crash Course on Patreon: http://patreon.com/crashcourse CC Kids: http://www.youtube.com/crashcoursekids

It can be daunting to move from the abstract idea stage to the realm of bank accounts, taxes, and liability. Sometimes, it can feel like you’re making arbitrary decisions, but we’re going to wade through the legalese together. Things are about to get legit. Click here for the chart! https://www.patreon.com/posts/crash-course-29734204?utm_medium=post_notification_email&utm_source=post_link&utm_campaign=patron_engagement *** Crash Course is on Patreon! You can support us directly by signing up at http://www.patreon.com/crashcourse Thanks to the following patrons for their generous monthly contributions that help keep Crash Course free for everyone forever: Eric Prestemon, Sam Buck, Mark Brouwer, Indika Siriwardena, Avi Yashchin, Timothy J Kwist, Brian Thomas Gossett, Haixiang N/A Liu, Jonathan Zbikowski, Siobhan Sabino, Zach Van Stanley, Jennifer Killen, Nathan Catchings, Brandon Westmoreland, dorsey, Kenneth F Penttinen, Trevin Beattie, Erika & Alexa Saur, Justin Zingsheim, Jessica Wode, Tom Trval, Jason Saslow, Nathan Taylor, Khaled El Shalakany, SR Foxley, Yasenia Cruz, Eric Koslow, Caleb Weeks, Tim Curwick, David Noe, Shawn Arnold, Andrei Krishkevich, Rachel Bright, Jirat, Ian Dundore -- Want to find Crash Course elsewhere on the internet? Facebook - http://www.facebook.com/YouTubeCrashCourse Twitter - http://www.twitter.com/TheCrashCourse Tumblr - http://thecrashcourse.tumblr.com Support Crash Course on Patreon: http://patreon.com/crashcourse CC Kids: http://www.youtube.com/crashcoursekids

Imagine if the only videos on YouTube were people looking for love. That could have been the world we lived in! Before it had 1.9 billion users per day, YouTube started as a video-based dating service, complete with the truly excellent catchphrase: “Tune in, Hook Up.” The reason they didn’t flop is because they were willing to listen and fundamentally change their business when their original idea didn’t meet the needs of their market. They were clever observers and nimble enough to pivot. *** Crash Course is on Patreon! You can support us directly by signing up at http://www.patreon.com/crashcourse Thanks to the following patrons for their generous monthly contributions that help keep Crash Course free for everyone forever: Eric Prestemon, Sam Buck, Mark Brouwer, Indika Siriwardena, Avi Yashchin, Timothy J Kwist, Brian Thomas Gossett, Haixiang N/A Liu, Jonathan Zbikowski, Siobhan Sabino, Zach Van Stanley, Jennifer Killen, Nathan Catchings, Brandon Westmoreland, dorsey, Kenneth F Penttinen, Trevin Beattie, Erika & Alexa Saur, Justin Zingsheim, Jessica Wode, Tom Trval, Jason Saslow, Nathan Taylor, Khaled El Shalakany, SR Foxley, Yasenia Cruz, Eric Koslow, Caleb Weeks, Tim Curwick, David Noe, Shawn Arnold, Andrei Krishkevich, Rachel Bright, Jirat, Ian Dundore -- Want to find Crash Course elsewhere on the internet? Facebook - http://www.facebook.com/YouTubeCrashCourse Twitter - http://www.twitter.com/TheCrashCourse Tumblr - http://thecrashcourse.tumblr.com Support Crash Course on Patreon: http://patreon.com/crashcourse CC Kids: http://www.youtube.com/crashcoursekids

To figure out if an idea is as good as we think it is, we have to talk to our customers. We’ve said it over and over again. We have to ask them what they like, dislike, want, or need, and we want honest feedback about our product or service. But… how? *** Crash Course is on Patreon! You can support us directly by signing up at http://www.patreon.com/crashcourse Thanks to the following patrons for their generous monthly contributions that help keep Crash Course free for everyone forever: Eric Prestemon, Sam Buck, Mark Brouwer, Indika Siriwardena, Avi Yashchin, Timothy J Kwist, Brian Thomas Gossett, Haixiang N/A Liu, Jonathan Zbikowski, Siobhan Sabino, Zach Van Stanley, Jennifer Killen, Nathan Catchings, Brandon Westmoreland, dorsey, Kenneth F Penttinen, Trevin Beattie, Erika & Alexa Saur, Justin Zingsheim, Jessica Wode, Tom Trval, Jason Saslow, Nathan Taylor, Khaled El Shalakany, SR Foxley, Yasenia Cruz, Eric Koslow, Caleb Weeks, Tim Curwick, David Noe, Shawn Arnold, Andrei Krishkevich, Rachel Bright, Jirat, Ian Dundore -- Want to find Crash Course elsewhere on the internet? Facebook - http://www.facebook.com/YouTubeCrashCourse Twitter - http://www.twitter.com/TheCrashCourse Tumblr - http://thecrashcourse.tumblr.com Support Crash Course on Patreon: http://patreon.com/crashcourse CC Kids: http://www.youtube.com/crashcoursekids

When someone says they’re “studying business” or they “work in business,” they could mean so many different things. They could be in marketing, sales, finance or human resources. So much goes into keeping a company running smoothly. *** Crash Course is on Patreon! You can support us directly by signing up at http://www.patreon.com/crashcourse Thanks to the following patrons for their generous monthly contributions that help keep Crash Course free for everyone forever: Eric Prestemon, Sam Buck, Mark Brouwer, Indika Siriwardena, Avi Yashchin, Timothy J Kwist, Brian Thomas Gossett, Haixiang N/A Liu, Jonathan Zbikowski, Siobhan Sabino, Zach Van Stanley, Jennifer Killen, Nathan Catchings, Brandon Westmoreland, dorsey, Kenneth F Penttinen, Trevin Beattie, Erika & Alexa Saur, Justin Zingsheim, Jessica Wode, Tom Trval, Jason Saslow, Nathan Taylor, Khaled El Shalakany, SR Foxley, Sam Ferguson, Yasenia Cruz, Eric Koslow, Caleb Weeks, Tim Curwick, David Noe, Shawn Arnold, William McGraw, Andrei Krishkevich, Rachel Bright, Jirat, Ian Dundore -- Want to find Crash Course elsewhere on the internet? Facebook - http://www.facebook.com/YouTubeCrashCourse Twitter - http://www.twitter.com/TheCrashCourse Tumblr - http://thecrashcourse.tumblr.com Support Crash Course on Patreon: http://patreon.com/crashcourse CC Kids: http://www.youtube.com/crashcoursekids

Entrepreneurs do have to wear a lot of hats, but we need to understand where we fall short and where other people or products could help get the job done. We can’t be an expert in everything or have time to do everything. But some people or some software can help! It’s time to figure out where we could use some help and find our people. *** Crash Course is on Patreon! You can support us directly by signing up at http://www.patreon.com/crashcourse Thanks to the following patrons for their generous monthly contributions that help keep Crash Course free for everyone forever: Eric Prestemon, Sam Buck, Mark Brouwer, Indika Siriwardena, Avi Yashchin, Timothy J Kwist, Brian Thomas Gossett, Haixiang N/A Liu, Jonathan Zbikowski, Siobhan Sabino, Zach Van Stanley, Jennifer Killen, Nathan Catchings, Brandon Westmoreland, dorsey, Kenneth F Penttinen, Trevin Beattie, Erika & Alexa Saur, Justin Zingsheim, Jessica Wode, Tom Trval, Jason Saslow, Nathan Taylor, Khaled El Shalakany, SR Foxley, Sam Ferguson, Yasenia Cruz, Eric Koslow, Caleb Weeks, Tim Curwick, David Noe, Shawn Arnold, William McGraw, Andrei Krishkevich, Rachel Bright, Jirat, Ian Dundore -- Want to find Crash Course elsewhere on the internet? Facebook - http://www.facebook.com/YouTubeCrashCourse Twitter - http://www.twitter.com/TheCrashCourse Tumblr - http://thecrashcourse.tumblr.com Support Crash Course on Patreon: http://patreon.com/crashcourse CC Kids: http://www.youtube.com/crashcoursekids

Like any committed relationship, the relationship between a business and its customers needs nurturing. And that shouldn’t come as a surprise! We need customers to run a successful business, and naturally they’re going to have certain expectations. So we want to make sure we deliver on those expectations and develop those relationships as our business develops. *** Crash Course is on Patreon! You can support us directly by signing up at http://www.patreon.com/crashcourse Thanks to the following patrons for their generous monthly contributions that help keep Crash Course free for everyone forever: Eric Prestemon, Sam Buck, Mark Brouwer, Indika Siriwardena, Avi Yashchin, Timothy J Kwist, Brian Thomas Gossett, Haixiang N/A Liu, Jonathan Zbikowski, Siobhan Sabino, Zach Van Stanley, Jennifer Killen, Nathan Catchings, Brandon Westmoreland, dorsey, Kenneth F Penttinen, Trevin Beattie, Erika & Alexa Saur, Justin Zingsheim, Jessica Wode, Tom Trval, Jason Saslow, Nathan Taylor, Khaled El Shalakany, SR Foxley, Sam Ferguson, Yasenia Cruz, Eric Koslow, Caleb Weeks, Tim Curwick, David Noe, Shawn Arnold, William McGraw, Andrei Krishkevich, Rachel Bright, Jirat, Ian Dundore -- Want to find Crash Course elsewhere on the internet? Facebook - http://www.facebook.com/YouTubeCrashCourse Twitter - http://www.twitter.com/TheCrashCourse Tumblr - http://thecrashcourse.tumblr.com Support Crash Course on Patreon: http://patreon.com/crashcourse CC Kids: http://www.youtube.com/crashcoursekids

No business, no matter how innovative and amazing it is, will survive if people haven’t heard of it. If people don’t know something exists, they’ll never be able to purchase it. It’s time to work on our communication skills. *** Crash Course is on Patreon! You can support us directly by signing up at http://www.patreon.com/crashcourse Thanks to the following patrons for their generous monthly contributions that help keep Crash Course free for everyone forever: Eric Prestemon, Sam Buck, Mark Brouwer, Indika Siriwardena, Avi Yashchin, Timothy J Kwist, Brian Thomas Gossett, Haixiang N/A Liu, Jonathan Zbikowski, Siobhan Sabino, Zach Van Stanley, Jennifer Killen, Nathan Catchings, Brandon Westmoreland, dorsey, Kenneth F Penttinen, Trevin Beattie, Erika & Alexa Saur, Justin Zingsheim, Jessica Wode, Tom Trval, Jason Saslow, Nathan Taylor, Khaled El Shalakany, SR Foxley, Sam Ferguson, Yasenia Cruz, Eric Koslow, Caleb Weeks, Tim Curwick, David Noe, Shawn Arnold, William McGraw, Andrei Krishkevich, Rachel Bright, Jirat, Ian Dundore -- Want to find Crash Course elsewhere on the internet? Facebook - http://www.facebook.com/YouTubeCrashCourse Twitter - http://www.twitter.com/TheCrashCourse Tumblr - http://thecrashcourse.tumblr.com Support Crash Course on Patreon: http://patreon.com/crashcourse CC Kids: http://www.youtube.com/crashcoursekids

It can be hard to strike the right tone or know what’s going to appeal to someone, but there are tricks. We can craft a narrative and use well-placed emotional appeals to tell customers a story. Even if you don’t consider yourself a persuasive person, you don’t need a +5 charisma modifier to succeed at this crucial stage of entrepreneurship. *** Crash Course is on Patreon! You can support us directly by signing up at http://www.patreon.com/crashcourse Thanks to the following patrons for their generous monthly contributions that help keep Crash Course free for everyone forever: Eric Prestemon, Sam Buck, Mark Brouwer, Indika Siriwardena, Avi Yashchin, Timothy J Kwist, Brian Thomas Gossett, Haixiang N/A Liu, Jonathan Zbikowski, Siobhan Sabino, Zach Van Stanley, Jennifer Killen, Nathan Catchings, Brandon Westmoreland, dorsey, Kenneth F Penttinen, Trevin Beattie, Erika & Alexa Saur, Justin Zingsheim, Jessica Wode, Tom Trval, Jason Saslow, Nathan Taylor, Khaled El Shalakany, SR Foxley, Sam Ferguson, Yasenia Cruz, Eric Koslow, Tim Curwick, David Noe, Shawn Arnold, William McGraw, Andrei Krishkevich, Rachel Bright, Jirat, Ian Dundore -- Want to find Crash Course elsewhere on the internet? Facebook - http://www.facebook.com/YouTubeCrashCourse Twitter - http://www.twitter.com/TheCrashCourse Tumblr - http://thecrashcourse.tumblr.com Support Crash Course on Patreon: http://patreon.com/crashcourse CC Kids: http://www.youtube.com/crashcoursekids